Jennifer Dopazo

Principal Product Designer

hello@jenniferdopazo.com jenniferdopazo.com Catskills, NY  ·  Remote
Summary

Award-winning product designer with 15+ years shipping end-to-end digital experiences across fintech, enterprise SaaS, and B2B commerce. I bring strong product thinking, information architecture, and UX strategy to cross-functional teams — owning work from problem definition through launched solutions. Comfortable navigating ambiguity, I've led experimentation programs, managed design teams, contributed to scalable design systems, and simplified complex financial and organizational products for users with varying levels of literacy. Experienced with Figma, AI-assisted prototyping, and qualitative research to move fast without sacrificing craft.

Experience
Lead Product Designer May 2025 – Present
American Express · Remote
  • Lead design for end-to-end acquisition and conversion experiences across consumer and business card products.
  • Direct the ACXO experimentation team, running 65 A/B tests in 2025 alone — averaging more than one experiment per week across high-traffic card acquisition journeys.
  • Define UX frameworks, testing roadmaps, and success metrics in partnership with Product, Engineering, Marketing, and Data Science.
  • Deliver scalable design system patterns and behavioral design solutions that improve comprehension, trust, and conversion across global markets.
Senior Product Designer Oct 2018 – Apr 2025
American Express · Remote
  • Shaped user journeys for rewards, onboarding, and paid search PDPs across the CXO ecosystem-wide experience.
  • Drove Rewards Points Clarity and Great for Business experiments, improving comprehension and increasing qualified conversions.
  • Mentored designers across teams, codified design standards, and led cross-functional experimentation reviews that informed company-wide acquisition strategy.
  • Developed rapid concept-testing workflows using AI-assisted prototyping, accelerating discovery and reducing time to stakeholder alignment.
Principal Product Designer, Candelita Studio 2020 – Present
Candelita Studio · Remote

Independent design practice partnering with enterprise and growth-stage organizations on UX strategy, research, and end-to-end product design.

Korn Ferry  ·  Principal Product Designer  ·  2022–Present
  • Led strategic UX architecture for Korn Ferry's enterprise assessment ecosystem, designing cross-product experiences for participants, managers, HR stakeholders, and multi-program talent workflows.
  • Conducted moderated research and iterative concept testing to validate information architecture and interaction models before implementation.
  • Ensured accessibility compliance across participant flows, manager dashboards, and admin interfaces for global enterprise clients.
AB InBev / BEES  ·  Senior Design Manager  ·  2020–2023
  • Hired and led a 6-person distributed design team across Mexico and Brazil, managing senior product designers and UX researchers across simultaneous enterprise initiatives.
  • Redesigned onboarding and registration flows for BEES, a B2B commerce platform serving 3M+ retailers across Latin America, reducing friction in new business enrollment.
  • Introduced behavioral design principles and progressive profile-completion mechanics that increased engagement and reduced support volume.
Previous Experience
IQVIASenior UI/UX Designer Consultant
2018–2019
ADP Innovation LabSenior UI/UX Designer Consultant
2015–2016
The New York TimesSenior UI/UX Designer Consultant
2012–2015
Gerson Lehrman GroupSenior UI/UX Designer Consultant
2012–2014
Banana Design LabArt Director & Interaction Design Lead
2009–2011
Skills & Tools
DesignFigma, prototyping, information architecture, design systems, interaction design, visual design, accessibility (WCAG)
MethodsUX strategy, A/B experimentation, qualitative research, moderated usability testing, behavioral design, end-to-end product ownership
LeadershipTeam hiring & management, cross-functional alignment, mentorship, design critique, workshop facilitation
AI ToolsClaude, Cursor, AI-assisted prototyping and concept testing
Education
MFA, Design and Technology  Parsons The New School for Design
2009
BFA, Visual Communication  ProDiseño
2006
Certifications & Recognition
Outcome-Driven UX Metrics  Center Centre UIE
2025
Design Sprint Masterclass  AJ & Smart
2022
Design Thinking Action Lab  Stanford University
2013
GDUSA American Graphic Design Awards  4× winner
2013–2018