MAY 2012 - PRESENT
Owner & Digital Strategist
Candelita is a design agency that provides cross-platform design services. We believe in the power of play and interaction as an approach, inspiration and provocateur for social engagement. The company offers multimedia services in interaction design, visual communication and creative production by combining the most powerful aspects of research, design and technology
OCT 2018 - PRESENT
Senior Product Designer
Lead in the design, development and execution of high conversion applications for a consumer and business products. Use ‘Design Thinking’ which includes the ability to communicate strategically as well as visually the design of complex digital solutions.
APR 2018 - NOV 2019
Responsible for the user experience strategy and interface design of OCE Marketing. Worked closely with Product Owner and Director of Software Engineering on the design of user flows, wire frames, prototypes, user interface specifications, and final platform design. Strategically create the vision for developing, communicating, and implementing the user experience and associated UI framework. Create style guides, pattern libraries, and other design solutions for a suite of products.
ADP INNOVATION LAB
MAY 2015 - AUGUST 2016
Senior Interaction Designer, Consultant
Project lead for ADP’s new platform design for mobile and desktop. UX Research and user testing, UI development and brand proposal for a new array of products. Design and development of an interactive informational screens-for board rooms.
THE NEW YORK TIMES
OCTOBER 2012 - PRESENT
Senior Interaction Designer, Freelance.
Responsible for designing and coordinating work for external sales and marketing needs supporting a global sales force responsible for selling among other things, syndication of Company content. Create marketing collateral brochures and sales sheets, conference material, and internal promotional items from end to end. Create digital marketing collateral including e-newsletters and templates, website updates.
GERSON LEHRMAN GROUP
JULY 2012 - DEC 2014
Senior Interaction Designer, Consultant.
Project lead for GLG internal and external products redesign; desktop and mobile. Responsible for developing a cohesive brand among all the products under the GLG umbrella. Produce architecture of user interfaces and interaction flows for products and services. Present desing solution(s) to client, product and technical teams for iterative review and constructive feedback. Collaboration in the creative direction to meet the goals of client web-based and branding projects
MAR 2012 - JUN 2012
UI/UX Designer, Freelance.
Responsible for the Interaction Design Process for web presence and iPad App projects. Worked in tandem with copywriters, art directors and digital strategists to ensure consistent usability principles are applied to all aspects of design.Clients included: CIMZIA®, Janssen.
MAY 2008 - AUG 2008
Graphic Designer & Animator, Freelance.
Produced architecture of user interfaces and interactive games for products and services. Present design solution(s) to client, product and technical teams for iterative review and constructive feedback.