Designing systems that make complexity feel effortless.
15+ years shipping end-to-end digital experiences across fintech, enterprise SaaS, and B2B commerce — from defining the problem to launching the solution. Currently leading acquisition experimentation at American Express and running Candelita Studio.
Assessment Ecosystem — Talent Suite
Strategic UX architecture spanning participant journeys, manager enablement, HR workflows, and multi-program admin surfaces for global enterprise clients.
Acquisition Experimentation
65 A/B tests in one year across high-traffic card acquisition journeys. UX frameworks connecting user behavior to business outcomes at global scale.
Retailer Onboarding — BEES Platform
Hired and led a 6-person distributed team across Mexico and Brazil. Redesigned onboarding for a platform serving 3M+ retailers across Latin America.
Commerce UX — MiMercado
Consumer product design for a Latin American B2C marketplace — navigation, product discovery, and the neighborhood tienda experience.